There are a few reasons out there why digital marketing is a lot better than traditional paper advertising and marketing. Even though some businesses prefer to stick to the traditional models of marketing and advertising, they must adapt in order to keep up and survive in the changing business world. There are a lot of small businesses who may have been in business before digital marketing became popular and had to adapt to the changes of business and this is one of the key reasons they are still around. A few of the reasons why digital marketing is better at helping you increase sales and revenue is the amount the people you are able to reach, the cost of marketing and the interaction with your customers.
Through the online gateway you are able to reach a lot more people of different age groups and targets to advertise your product to. If you put your ad in the newspaper, only people who are reading that newspaper will see your ad, and only a handful of them will be interested. However, if you use online marketing such as ads on websites or social media ads, you are able to reach a much larger, more customized group of people.
Digital marketing costs are a lot less than traditional marketing. With traditional marketing, you are using resources, if something doesn’t look right or you want to make a change you are paying much more because new ads need to be printed. If things are done digitally, you are able to make changes in an instant. If you upload the ad and there is a problem, you can make a change without having to discard any marketing materials.
Different social media outlets and website enhancements such as blogs have allowed small business owners to be able to interact directly with their customers. If you want to release a new product and want to see how people feel, you can post the product with the release date earlier to see what people think. However, with traditional marketing avenues, you are not able to interact with customers until you see them face to face and you cannot reply to flyers or newspapers directly within seconds, rather it would take weeks to get feedback and receive a response.
Sky Vista Consulting wants to promote the growth of small businesses and within the new era of digital marketing, it is much easier to start a small business, or grow one if you already have one.
If you were interested in learning more on how to leverage your business through digital marketing, give us a call at 702.763.2606.